Print Automation Services

For decades, print publishing has been critical to manufacturing sales. Your buyers have always wanted access to product catalogs, spec sheets, and price lists. The age-old issue is that as soon as something is finalized as “print-ready,” it’s out of date.

While physical catalogs are essential to some, these print pieces are mostly consumed digitally today. They appear as downloads on product detail pages across ecommerce, supplier sites, dealer portals, distribution sites, and retail marketplaces. But the problem remains: As soon as that PDF is saved and sent, it’s outdated.

Outdated information is a big problem—but manual work is another. Time-consuming processes and costly outsourcing can drain your resources.

That’s where print automation comes in. Connect your PIM software to print automation software and publish real-time product data anywhere your buyers shop. Through API integration, print automation software pulls product data from PIM, templatizes your print files, and makes real-time updates before a download happens.

The value of print automation

The value of print automation is twofold for both your customers and your teams.

Print automation software creates a more cohesive buying experience for your customers. Just launched a new product? Push that information to your product catalog. Changed a step in the installation manual? Automatically save it for all future downloads. A consistent shopping experience leads to longer customer relationships and higher cart values.

Internally, print automation helps streamline workflows for internal users. Skip the inefficient, back-and-forth processes. It’s a waste of time to work in multiple programs. Centralize the creation and editing of all downloadable marketing collateral. Then, syndicate your changes automatically, reducing the time it takes to manage the content on each sales channel.

Several icons representing product catalogs in a variety of shapes and colors.

Ntara’s print automation offer

Print automation requires technology, people, and processes. That’s why we start every print automation engagement with stakeholder interviews. What software do you have? What technology investments are you planning? Where does print automation fit into your current PXM and channel strategy? How do you plan to scale in the future? From there, we create a roadmap to get you from the current state to the desired state.

Reliable product data is also crucial to print automation. So, we’ll look at how your data flows between systems. If you have PIM software, we’ll create a plan to integrate it with print automation software. If you have an old PIM implementation or are using a homegrown system, we’ll audit your current setup and ensure your product data is accurate and complete. And if you don’t have PIM, we can discuss options—with or without a PIM platform.