Illustration showing what types of files go into a digital asset management system. At the center is a black hexagon with the acronym DAM in the center Overlapping that hexagon on each side is a different colored hexagon: JPG in blue, SDS in light red, MOV in yellow, DWG in light blue, SVG in red, and CAD in light blue.

If your business needs a digital asset management (DAM) system, you may already feel the pain of:

  • Disorganized digital resources
    No one knows where to find images, videos, or PDFs approved for external use.
  • Inconsistency across sales channels
    Digital assets supporting product information management (PIM) are not consistently delivered across channels.
  • Outdated homegrown systems 
    Your legacy digital asset management system is difficult to manage and will not scale; you may be suffering from a lack of adoption—and might not even know it.
  • Litigation possibilities from digital rights management
    You can’t say with certainty which assets are approved for what type of use, under what circumstances, or where.

Digital commerce leaders view DAM implementation as critical to a greater PXM strategy.​

Learn what 158 manufacturers & brands had to say about the role of PIM and DAM in digital commerce. 

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Why you need digital asset management

Digital assets sell products. Your customers expect to see multiple images and 360 product views before they buy. They also need easy access to downloadable files (e.g., CAD) to ensure your products meet their needs. DAM systems allow you to manage all these files in one place and syndicate them in the right size and format to various channels in a context-sensitive manner. 

DAM software enables workflow, streamlining who can do what to your digital files. It provides a framework for governance, taking the guess work and legal liability out of digital asset usage. And it provides robust visibility into revision history to help you track changes.

With DAM software as your single source of truth for digital assets, your business will gain multiple efficiencies. With asset syndication, you reduce manual work and gain consistency. DAM reduces reliance on other technology systems, improving their performance and letting them do what they do best. A well designed DAM can help you streamline processes across your entire business, while making your business more compliant.

Illustration showing how digital asset management (DAM) software works. On the left, a black hexagon with DAM in the center, representing the DAM software. It is connected by red, yellow, and blue lines to various boxes representing downstream channels. The illustration shows how DAM software syndicates information to various downstream channels.
Illustration showing what digital asset management (DAM) software is. In the center, a large black hexagon with DAM in the center holds dozens of red, blue, and yellow squares representing digital assets. To the left, individual colorful squares show the file types that get ingested into DAM—SVG, JPG, MOV, PNG, CAD, SDS, etc. On the right, arrows pointing right indicate various file types being syndicated out to to downstream channels.

What is digital asset management?

A digital asset management system is a software used to store, manage, and syndicate digital files. That includes every type of logo, image, or video you’d expect to see on an ecommerce website. It also includes supplemental assets (e.g., SDS, CAD, CAM, and DWG files) to help customers determine if a product will work for their use case. DAM can store any type of media file, including music, design files, and documents.  

There are multiple ways to implement DAM within your business. If you use PIM, your platform may already have basic DAM capabilities. Most PIM systems also have an enhanced DAM, allowing you to upgrade for additional features. And if the DAM capabilities of your PIM don’t meet your needs, you can implement a standalone DAM solution.

How Ntara approaches digital asset management

Ntara has broad experience in ecommerce, product data services, and PIM. We have integrated with a variety of DAM systems, from some of the largest commercial DAM providers to in-house custom DAM systems.

We understand that implementing DAM is more than standing up a new software system. You need to ensure that DAM improves your business and helps you gain efficiency. Upfront, we need to understand your business goals and biggest challenges. That helps ensure that your DAM system will meet your immediate needs—and anticipate the needs of the future.

Our team will learn the ins and outs of your current technology stack. This will help us determine exactly how to incorporate a DAM into your architecture. It will also help us identify the best way to integrate with your other systems in a high performance manner.

Ntara has unique expertise in metadata management, taxonomy design, data governance, and complex integrations. That means we can get your DAM instance up and running quickly and efficiently. We will work together with your team to define and launch an MVP, then iterate to meet the evolving needs of your business.

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