Redesign with optimization for user experience & search
The challenge
The TUN website was experiencing a slump in user registrations. It had a complicated registration process and an inflexible website that faculty members struggled to use. TUN also had a growing need for search engine optimization (SEO) to extend its reach beyond the current network.
Our approach
The TUN team worked with Ntara to redesign and rebuild the outdated and unresponsive TUN website on Kentico. We integrated new systems for member management, library items, search functionality, and more to give TUN faculty and students a seamless user experience.
By the numbers
46.1%
increase in sessions
64.9%
increase in users
65.8%
decrease in average page download time
Final experience
We opened up more of TUN’s content to the public and optimized that content for search engines. As a result, TUN saw a massive increase in traffic. What’s more, site visitors could more easily register for classes, upload materials, and work with TUN’s digital library.
“With our new Kentico platform for Teradata University Network, our team feels empowered and able to take on editing pages and adding content with ease. We love the admin interface, and we are getting some amazing reporting to better understand which content is most popular with our academic membership.”
Susan Baskin
Director, Global learning programs & teradata university network
About the client
The Teradata University Network (TUN) provides access to analytics and data science resources to higher education faculties and students around the globe.
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