Tone
Conversational
We are storytellers, not scholars.
Consultative
We are knowledgeable, not condescending
Authentic
We write about what we know and sell, not the things we don’t.
Writing style
Terminology and spellings
“Ntara”
Not “N-tara” or “nTara”
“customer segmentation study”
Formerly the nSight study
No capitalization needed within a sentence
“ecommerce”
No dash
“ecomm” is acceptable after first reference, but “ecommerce” is preferred
No capitalization needed within a sentence
“roadmapping study”
Formerly the blueprint study
No capitalization needed within a sentence
“product information management”
“PIM” is acceptable after first reference, but first reference must include “(PIM)”
