Custom inriver PIM interface turns manual asset planning into big efficiency win

The solution

To find the best solution, Ntara helped evaluate several options and scorecard the results. We assessed APIs and vendor tools using over 20 requirements. Ultimately, the choice was clear: create a custom user interface using an HTML template. We have years of experience using this approach to solve unique challenges.

With user feedback as a guide, we combined asset planning and ordering into a single user experience within the inriver platform. This allows users to maintain their familiar workflows and processes—with data that flows seamlessly thanks to PIM + DAM integration. The result? An easy-to-navigate experience that improves asset ordering with time-saving features for the team.

Complete view

Users can query or select a SKU and view all associated assets displayed as cards. Each card includes key details—such as type, category, and file name—with a preview of the asset.

Drag-and-drop

With drag-and-drop cards and one-click functionality, users can easily reorder, add, or remove assets individually or in bulk.

Preset lists

The manufacturer leverages preset asset order lists for SKUs. When applied (individually or in batches), the SKUs automatically populate with the relevant assets in the correct sequence.

Placeholders

When populating assets, users can insert placeholder cards for any asset that’s not ready yet. Once the asset uploads to DAM, it automatically fills the placeholder, saving users a step.

Approvals

The asset status updates throughout the approval workflow, ensuring placeholders aren’t included in final submissions.

Yellow hero block

This information block shows which asset will appear for the product in the search results, with a tooltip explaining why it was chosen and how to change the text within the branding platform.